Whittle docs
Your brand voice
How Whittle's Your brand page shapes every search listing, description, FAQ and blog post: your market, customers, feel, tone, words and a writing sample.
In short: Your brand is a page of optional questions about who you sell to and how you sound. Before Whittle's AI writes anything for your store, it gets a short brief made from your answers, so every search listing, description, FAQ and blog post sounds like you. It takes about two minutes, and Whittle can fill in a first draft from your store.
The questions
Every question is optional. Skip anything; Whittle still writes from what's on your store.
- What does your store sell? A sentence or two on what you sell and what makes you different. Whittle also uses it to tell posts that bring buyers from posts that bring readers who never buy.
- Where does your store sit in the market? Luxury, premium, everyday or value. A luxury store never talks about deals; a value store leads with them.
- Your customers: who they are, their ages, whether they're mostly women, mostly men or everyone, and who they usually buy for (themselves, a gift, or their business). Gift buyers search differently, so Whittle writes for how they shop.
- How should your store feel? Pick from warm, playful, bold, refined, rugged, calm, expert, minimal, natural, edgy, classic or adventurous.
- How do you talk to customers? Casual like a friend, friendly and professional, or polished.
- What's true about your shop? Such as handmade, small batch, made locally, family owned, independent, sustainable materials, ethically sourced, woman owned, veteran owned or gives back to a cause. Whittle mentions these where they help, and never claims anything you didn't tick.
- Words you like to use and words you never use, and any other notes on your voice.
- A sample of your writing: an About page, a newsletter, a caption you liked. Whittle copies how it sounds, never what it says.
Fill it in from my store
Whittle can read your products and prices and fill in a first draft of the answers. It only fills what's still empty, so nothing you wrote is replaced.
Hear how Whittle will sound
Whittle writes a search listing and a product intro for one of your products with your answers as they are now. Nothing goes on your store. Not quite you? Change an answer and write another.
Writing rules in Settings
- Never use dashes in anything Whittle writes.
- Length of new blog posts: short (about 700 words), standard (about 1,200) or long (about 1,800). Rewrites keep a post's length unless it's too thin to rank.
- Use AI to judge which blog posts fit your store, or leave it off and the blog check uses rules only.