Whittle docs
Structured data and rich results
How Whittle adds structured data through a theme app embed: products, FAQs, breadcrumbs, organization, shipping and returns, local shops and more.
In short: Turn on Whittle's theme app embed and it adds structured data to your storefront: the hidden facts Google and AI assistants read about your products, store, policies and posts. No theme code is edited, and turning the embed off removes all of it.
What Whittle marks up
- Products with price, stock and review stars.
- Breadcrumbs, so Google shows where a page sits in your store.
- Your organization and website, so search engines know who you are.
- Shipping and returns: your return window, return costs and shipping costs, so Google can show them next to your products and include them in more free product listings.
- Product FAQs on Pro and up, and FAQs on collections, pages and posts.
- How-to and recipe markup for posts with steps, read from the post itself, editable, and added to every post with steps in one click.
- Local business: your shop's address, phone and hours. Add up to 20 shops; several shops are marked up as one organization with a store for each.
- Video where your pages have it.
Shipping and returns
In Settings, Shipping and returns for Google, fill in your terms or have Whittle fill them in from your store policies, then save.
Avoiding duplicate markup
Themes and older apps often leave their own markup behind. The SEO audit's search engine controls can remove old duplicate markup so Google sees one clear set of facts.