Whittle docs
Getting started with Whittle
Set up Whittle on your Shopify store: install, answer four questions, turn on the theme embed, connect Search Console, and find your way around every Whittle page.
In short: Install Whittle, answer four quick questions, and it scans your store and gives you a website score with the fixes to make first. Turn on the theme app embed so Whittle can add structured data, and connect Google Search Console so it can show what each fix earns.
Set up
- Install Whittle from the Shopify App Store and approve the permissions.
- Answer four questions: how much you know about SEO (this sets how much Whittle explains), what you want most, how hands-on you want to be, and whether customers visit you in person. If they do, add your shop's address and hours so Google can show you in "near me" searches.
- See your score. Whittle scans every product, collection, page and post and shows your website score, its four parts and what it found.
- Turn on the theme app embed in your theme settings. It lets Whittle add structured data, product FAQs and broken link tracking to your storefront without editing theme code.
- Connect Google Search Console in Settings. Whittle reads it, read only, for your searches, clicks and positions.
Where everything is
| Page | What it's for |
|---|---|
| Home | Your overall picture and what to do next |
| Fix my store | One fix at a time, shown the way Google will show it: approve, edit or skip |
| SEO audit | A score for every product, collection, page and post, rich results switches and search engine controls |
| AI search | Whether AI assistants recommend you, AI crawler access, FAQs, AI shopping readiness and llms.txt |
| Images | Alt text, compression with originals kept, and SEO file names for your Files library |
| Blog | Blog audit, rewrites, merges and the AI writer |
| Results | Clicks, orders and revenue from search, and what Whittle's fixes earned |
| Bulk edit | Fix many pages at once |
| Links, Redirects, Canonical tags | Broken links, 404s, 301 redirects and canonical tag checks |
| Keywords, Backlinks | Tracked searches, keyword ideas, and who links to you |
| Changes | Every change Whittle made, each with undo |
| Your brand, Settings, Plans | Brand voice, Autopilot, languages, AI model, Search Console, shop details and billing |
All Whittle docs
- DocsGetting started with WhittleInstall, answer four questions, turn on the theme embed and connect Search Console.
- DocsWebsite score and SEO auditHow the website score is built, what the audit checks, and the rich results and search engine controls.
- DocsFixing your store: AI fixes, bulk edit and brand voiceFix my store, bulk edit, what counts as an AI fix, and how your brand voice shapes every fix.
- DocsAI search: answer checks, crawlers, readiness and llms.txtAI answer checks, AI crawler access, AI shopping readiness, product FAQs and your store's llms.txt.
- DocsStructured data and rich resultsThe theme app embed, every type of markup Whittle adds, and shipping, returns and local shop details.
- DocsImages: alt text, compression and file namesAlt text for every photo, compression with originals kept, and SEO file names.
- DocsBlog: audit, rewrites, merges and the AI writerBlog health, rewrites and merges, new drafts that never compete, and Shop this post.
- DocsBroken links, redirects and canonical tagsThe broken link checker, the 404 log, 301 redirects with CSV import, and canonical tag checks.
- DocsResults, Earned by Whittle and rank trackingWhat search is worth to you, what each fix earned, rank tracking, alerts and the monthly report.
- DocsAutopilot, languages, AI models and settingsAutopilot modes, the 20 app languages, translated search listings, your own AI key, Sidekick and MCP.
- DocsChanges, undo and uninstallingThe Changes page, how undo works, pausing, uninstalling and privacy.
- DocsPlans and billingWhat each plan includes, monthly allowances, the trial, yearly billing and pausing.