Music City Labs

Music City Labs / Whittle

Whittle logo Whittle

SEO for Google and AI search, with the orders every fix earns

Whittle fixes what Google and AI assistants like ChatGPT read about your Shopify store: search listings, product descriptions, photo alt text, structured data, broken links and weak blog posts. You approve every fix, any fix undoes in a click, and Whittle shows the clicks and orders each one brought in.

In Shopify App Store review

What Whittle does

Shoppers now find products through Google and through AI assistants. Both rank and recommend stores from the same things: clear listings, real descriptions, structured facts and pages that work. Whittle finds what's missing and writes the fix.

  • Scores every page

    A website score from 0 to 100 and a full SEO audit with a score for every product, collection, page and blog post, plus what to fix first.

  • Writes fixes you approve

    AI writes search listings, product descriptions, alt text, FAQs and collection intros in your brand's voice. Approve, edit or skip each one, shown the way Google will show it.

  • Checks if AI recommends you

    AI answer checks ask an assistant with live web search the questions your shoppers ask, and show whether it names your store or a competitor, and what to fix.

  • Marks up your store for Google

    Structured data for products, FAQs, how-tos and recipes, shipping and returns, and local shops, added through a theme app embed with no theme code edits.

  • Cleans up the blog

    A blog audit that finds thin, copied and competing posts, with rewrites, merges and an AI writer that checks new drafts against what you already have.

  • Fixes links and redirects

    Broken links inside your pages and missing pages visitors hit, each fixed with a 301 redirect, plus a canonical tag check that explains any problem.

  • Shows what it earned

    Clicks, orders and revenue from search, rank tracking with alerts, and Earned by Whittle: the clicks each fix brought in, measured against the weeks before.

  • Runs on Autopilot

    New products get their SEO within minutes, and the most valuable fixes are prepared every week, waiting for approval or filling blanks on their own.

  • Undoes anything

    Every change Whittle makes is listed on one page with an undo button. Whittle never changes your store without your approval unless you turn on Autopilot's fill-blanks mode.

Works with Google Search Console (read only) and Bing Webmaster Tools. The app speaks 20 languages, and search listings can be written in every language your store sells in.

Plans

Start free. Paid plans come with a 14-day free trial and are billed through Shopify. Yearly plans cost 10 months.

  • Free

    $0

    • Full SEO audit with a score for every page
    • 25 AI fixes a month with one-click undo
    • Photo compression (50 a month), SEO file names and alt text
    • Broken link checker with fixes
    • A one-time AI visibility test

  • Pro

    $19 a month, or $190 a year

    • 300 AI fixes a month
    • Product FAQs with markup
    • Autopilot and Earned by Whittle
    • 5 AI answer checks a week, rank tracking for 25 searches, alerts and a monthly report

  • Growth

    $39 a month, or $390 a year

    • AI blog writer: 30 rewrites and 20 new drafts a month
    • Collection intros and Shop this post
    • Topic ideas and keyword volumes
    • 1,000 AI fixes, 100 tracked searches, 15 answer checks a week

  • Scale

    $79 a month, or $790 a year

    • Competitor keyword gaps for 5 competitors
    • 3,000 AI fixes and 300 tracked searches a month
    • 40 drafts, 80 rewrites, 30 answer checks a week

Bring your own Anthropic, OpenAI or Gemini key in Settings and AI fixes are unlimited on any plan. Paid stores can pause for $5 a month and keep rank tracking, alerts and the monthly report. Full details in plans and billing.

Questions merchants ask

How do I get my Shopify store recommended by ChatGPT?

Make sure AI crawlers can read your store, give every product a real description, price, photos, category and barcode, answer common questions on product pages, and mark it all up with structured data. Then check whether assistants actually name you. Whittle does each of these steps; our guide on getting recommended by ChatGPT explains them.

Does Whittle change my store without asking?

No. Every fix waits for your approval unless you turn on Autopilot's fill-blanks mode, and every change Whittle makes can be undone from the Changes page.

What counts as an AI fix?

Each search listing, product description, photo description, FAQ set or collection intro Whittle writes counts as one AI fix from your plan's monthly allowance. With your own AI key, fixes are unlimited.

Does Whittle work with Google Search Console?

Yes. Connect it in Settings and Whittle reads it, read only, to show the searches you appear for, your clicks and positions, and what each fix earned.

How does Whittle add structured data?

Through a theme app embed, a switch in your theme settings. It adds product, FAQ, breadcrumb, organization, shipping and returns markup without editing theme code, and turning the switch off removes all of it.

Will Whittle add a second canonical tag?

No. Two canonical tags that disagree make Google ignore both, so Whittle checks your live canonical tags and explains any problem with the fix instead of adding its own.

Can I try it before installing?

Yes. The free store grader at whittleapp.io/grader scores any Shopify store, and you can preview your Google listing with our search listing preview tool.

SEO and AI search guides

How to get found on Google and recommended by AI assistants, explained for Shopify stores.

Talk to us

Questions about Whittle, or about SEO for your store? Write to Whittle directly.

whittle@musiccitylabs.co

Whittle docs, privacy policy and terms.