Whittle docs
Blog: audit, rewrites, merges and the AI writer
How Whittle audits a Shopify blog for thin, copied and competing posts, rewrites and merges them, and writes new posts checked against your blog.
In short: Whittle's blog audit shows how much your blog helps your store rank, and finds the thin, copied and competing posts holding it back. On Growth and up it rewrites, merges and refreshes posts and writes new drafts checked against what you already have.
Blog health
Original, useful posts score high; copied, thin or competing posts pull the score down. The audit lists each problem post with what to do about it.
Rewrites, merges and refreshes
- Rewrite a thin or weak post into a useful one.
- Merge posts that compete for the same search into one strong post, with a redirect from the old address.
- Refresh an out-of-date post.
Growth includes 30 rewrites and 20 new drafts a month; Scale 80 and 40.
The AI writer
Type a post idea and Whittle drafts it in your brand's voice, checked against your existing posts so it never competes with them. Topic ideas and keyword volumes help you choose what to write.
Shop this post
Product cards inside blog posts, so readers can buy what the post talks about.
For the cleanup method by hand, see how to clean up AI-written blog posts.